so most environmentalists say emission standards should be set. and most economists say 'pay to pollute' is more efficient. they never try and understand what the other implies. pay to pollute would actually (given rational polluters) reduce pollution in a cost effective manner, accepting humbly that no pollution is impossible. and the proponents of this see standards as allowing 'free' pollution upto the standards and that is preposterous to their calculating minds. they conclude that the environmentalists are nuts.
now the environmentalists cannot understand economic math and so they don't see the efficiency being talked about. their argument is simple. how can you let anyone pay to commit a serious offence against the environment. its like saying, once you've paid, the offence doesn't remain one. its morally wrong. it doesn't send out the right signal to the world which should be 'do not pollute'. ok, so no pollution is impossible, but humankind should aim to reach as close to that impossible as possible. so set tight standards.
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